Visual+Literacy

I believe the main purpose of this visual message is to show the amount of protein that is either consumed by Americans or raised for consumption by Americans. The information presented is short and concise, drawing more of the attention to the numbers and the visuals. The pictures in this visual message make the information more of a shock to read. I don’t think this visual message uses a lot of the elements of PAT, making it not so effective for readers. I think it uses a lot of actions; it contains a lot of contrast in colors, as well as alignment, shape and depth. The contrast in colors makes the clipart pop out, making the reader focus on the images and dramatizing the information. I also like how the clipart breaks the borders of the image; it makes it more fun to look at and not so structured. The structure and alignment of the information presented is very similar to a nutrition table you would find on the back of a cereal box. I don’t think this is a poor visual image, however, I do feel like there could have been more done to make it more effective. For example, I would use different kinds of fonts to individualize each section of information, making it so that each bit of information is unique and is important on its own. Also, by using different sizes in font to exaggerate the numbers or even using more clipart images to do this would make the information more dramatic to the reader. Another way this information could be presented is by enlarging the clipart and put the information onto the images. Although I think that this visual image was interesting and presented well, I think there could have been some minor changes to make it more effective for readers.